Common Sense Water-Conservation (CSWC)

About CSWC
Modern problems require modern solutions. The world is changing. As 2020 nears its end it has shown us that it's possible to make astounding transformations in our civic, personal and professional lives when our survival is on the line.
Despite the presence of widespread motivation to change nearly every aspect of our prior lives in the face of an existential societal challenge (i.e., COVID-19), I found myself wondering why we do not see the same level of motivation to address other global issues that experts believe will cause global turmoil in the years to come, particularly water conservation.
It seems that people adapt quickly to problems when its impacts are acute and felt in rapid succession. This much is clear, but I believe there is a larger force at play here. I do not think the lack of popular engagement is out of isolationism so much as a result of a unified mis/underrepresentation of the seriousness of the matters at hand on behalf of media conglomerates and elected officials who are more concerned with short-term profit than long-term consequences.
This should be front page news every day. But the truth is scary, not as appealing and would inevitably hurt the bottom line. So as long as folks are unaware of the issues at hand, no one will bother the corporate status quo by proposing game-changing solutions.
Raising the question: How can we expect populations abroad to make an educated, plausible decision on public policy when they are under/mis informed? The short answer is, you can't. In light of this revelation, CSWC was founded.
Our mission is simple: outline the problem, examine wasteful practices and highlight potential avenues of improvement.